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      Customer Relationship Management (CRM) refers to the consistent orientation of a company towards its customers and the systematic design of customer relationship processes. The associated documentation and management of customer relationships is an important building block and enables in-depth relationship marketing. In many industries (e.g. telecommunications, mail order, service companies), relationships between companies and customers are long-term. CRM is used to maintain these customer relationships, which should have a significant effect on the success of the company.